PAPER ID: Vol. III Issue III (October to December 2025 ) /27-32 /4
AUTHOR : Dr. Rajni Hans [I] Karam Beer [II] Prof. (Dr.) Ranbir Singh [III]
TITLE: PUNJAB NAATSHALA, AMRITSAR: CONTRIBUTION OF THEATRE TO MASS COMMUNICATION AND SOCIAL DIALOGUE
ABSTRACT: Punjab Naatshala, Amritsar, is not only a symbol of traditional theatre but also an effective medium for social dialogue and mass communication. This study presents an in-depth analysis of the institution’s structure, technological innovations, and cultural contributions. Through content analysis, the performances, media coverage, and online content of the Naatshala were examined. The study reveals that this platform does not limit the audience to mere spectatorship but promotes their active participation, emotional engagement, and social awareness. The research highlights the lack of academic studies on private theatre institutions and identifies significant research gaps concerning audience engagement, cultural impact, and technological innovations. The findings indicate that Punjab Naatshala exemplifies an innovative integration of modern mass communication principles and traditional theatre.
KEYWORDS: Punjab Naatshala, Theatre, Mass Communication, Public Sphere, Community Participation, Participatory Communication
Download Certificate of Author
Download Certificate of Co-Author
Download Certificate of Co-Author